(Well, it’s more like 10-Minute Thursdays this time around…but you get the idea.)
Anyhow, longtime GCI friend and member Master Keith Wilkes, of FEAR KNOT Martial Arts, walks us through how he generated more than $6,000 with his 6th annual Martial Arts for Kidz Day of Champions event, which took place last week.
We’ve also included a PDF “additional resource” that touches upon:
Where he got his trophies, medals and boards.
How he increased his Facebook “likes” through this promotion.
How he sold 90 t-shirts at the event.
A breakdown of his revenues and expenses that resulted in a profit of over $3,000.
As you’ll see, this is an effective internal event that you may want to model in your own school, if you’re not doing something similar to it already.
Lastly, special thanks to Master Wilkes for taking the time to contribute this awesome video and mini-report!
Webmation CEO, Hersh Sandhoo, shows us what a quality martial arts school overview video should look like.
Hersh recently produced the following customized website video for King Tiger Martial Arts—one of his many clients.
According to Hersh, “Video has been shown to triple website visitors, double the time spent on a website, and increase organic SEO traffic and online purchases.”
The video you’re about to see is an excellent example to model—IF you intend to create such a video for your school’s home page. It’s professionally produced, strategically written and hits all the important hot buttons.
Also, if Hersh’s video “rocks your boat,” contact him at firstname.lastname@example.org and ask about the special offer he’s extending exclusively to GCI members to what a similar custom video to call their own.
You’re going to get a dose of sound advice from one of the top school owners in the world—GCI member, Grandmaster Zulfi Ahmed of Bushi Ban International.
Here, Grandmaster Ahmed reviews the “3 Key Areas of Growth and Success,” which includes:
1. Classroom Management
You must know where, when and who you and your instructors are teaching; what lesson plans you are teaching; how you are going to teach a particular class depending on their age and rank, etc.
2. Attendance Tracking
First, you have to create a system for daily and weekly attendance tracking. Second, you have to effectively connect with students who are not coming to class for any reason. And third, you have to become very good at solving students’ problems so you can get them coming back to class again.
3. Progress Tracking
Are your students making real functional progress in your classes? Are they getting what they came for? You achieve this by making sure your students are attending class consistently, taking their stripe exams (or the equivalent), and then getting promoted.
As Grandmaster Ahmed says, “Progress leads to interest…interest leads to attendance…attendance leads to renewals.”