Marketing Campaigns


This Back-to-School Letter Generated 90 New Student Enrollments!

Last year, Sensei Gustavo Larrea wrote this “KILLER” 4-page direct mail marketing letter for use during the back-to-school season. According to GCI President, Rob Colasanti, "When I first read Sensei's letter, I thought it was impressive. And it must've been pretty darn good since his mailing of just 4,500 pieces resulted in 90 new student enrollments for his single location school in New York!" More specifically—he mailed the letters in increments of 500 pieces during August, September and October. He did it this way so he wouldn't tie up too much money at once and to also minimize his risk IF the letter did not perform ...
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A Simple Holiday Promotion for Generating New Student Leads

The holidays can be an excellent time to market for new students. That's why GCI, with the help of Master Korbett Miller of Miller's Martial Arts Academy, has provided you with the following holiday marketing campaign that offers you the flexibility to implement it in a variety of different ways. Ultimately, it is designed to help you generate quality leads during December that you can convert to paying students at the beginning of the New Year. The concept is to use online and offline marketing to sell a gift wrapped uniform and a gift card for a month of classes at your school ...
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Halloween Artwork

Halloween Marketing that Will Rock Your School!

This fully editable Halloween marketing campaign from GCI is so awesome it's SCARY! To help you turn Halloween into a valuable school-growth opportunity, we've created some fully editable guest passes and post cards for you. Simply adjust the copy as needed. Add your school's logo and contact information. Then have the components printed in color or black & white. We recommend you give plenty of the guest passes to your students/parents...and ask them to place them in Trick or Treat bags on Halloween night. Plus, we suggest you distribute the passes at haunted houses or other Halloween related events in your community. Or, if you prefer direct response ...
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Mother’s Day Marketing Campaign

This Mother's Day, make your students' moms smile with 30 days of complimentary lessons in any available programs at your school. Hand out these professionally designed flyers in class, or place them at your front counter. Or, run our display ads on your website, in your student newsletter, on Facebook or wherever else makes sense for you. Simply click the link below to download the campaign now. Download Link Click to Download the Mother's Day Campaign ...
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Summer Camp Marketing Campaign

Many GCI client schools offer summer camps. Camps provide a helpful service to the parents in your community and they can be highly lucrative for your school! If you already offer summer camps (or if you're wanting to add this profit center to your school), you'll find these professionally created marketing materials very useful: Our Summer Spectacular Day Camp Campaign includes: A flyer for internal or external marketing A poster A sign up sheet Editable Microsoft Word files Simply click the link below to download the Zip file. Summer Spectacular Day Camp Campaign ...
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Holiday Gift Certificate Campaign

Holiday Gift Certificate Campaign

Looking for a proven effective way to add students to your school in the New Year? Then, this holiday season, give each of your current students one or two high-quality gift certificates to give as gifts to their friends and family. Below, you will find a professionally created artwork campaign consisting of: A Holiday Gift Certificate A Gift Certificate Table Tent A Gift Certificate Flyer A Gift Certificate Poster We strongly encourage you to add your school's logo where indicated and put these valuable marketing materials to good use beginning in late November. Gift certificates..they're the perfect stocking stuffers! Gift Certificate—Zipped Folder Poster—Zipped Folder ...
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Adult Martial Arts Fitness Campaign Collage

To Earn It, You Got to Burn It

GCI has created another awesome marketing campaign to make your life easier! This bright, energetic, professionally designed artwork is perfect for any school that offers martial arts fitness training, or wants to attract more adult students. The campaign is ideal for marketing in the beginning of the New Year…or any time of year for that matter. It consists of: A Guest Pass (4-out from a letter-size sheet; 2-sides; edit side 2 with your offer) A Flyer (Can be used as a handout or small poster.) A Large Poster (24 x 36” with bleed; add your logo and contact info to the PDF file. Use ...
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