GCI Book Recommendation: Jab, Jab, Jab, Right Hook

Jab, Jab, Jab RH BookA few weeks ago, GCI President Rob Colasanti was speaking with Sensei Gustavo Larrea about his recent social media interview with Master Michael Dinoto, entitled Your Social Media Knockout Punch!

If you recall from the interview, Sensei Larrea has played a major role in Master Dinoto’s social media success.

During the call, Sensei Larrea recommended a book called Jab, Jab, Jab, Right Hook and Colasanti immediately read while en route to Europe the next day.

“Very good book,” said Colasanti.

He adds, “It helps you understand why social media marketing can be so valuable for businesses of very size and kind. It explains how to get maximum results from the different social platforms such as Facebook, Twitter, Pinterest, etc. Plus, it’s loaded with picture examples of what NOT to do when marketing on each of the various platforms. For me, this was a huge takeaway.”

So if your goal is to use social media marketing to grow your school, then we suggest you also read this book.

It will help further your progress.

Your Social Media “Knockout Punch”

Master Dinoto and Rob

Would you like to grow your school using a proven social media system?

If so, here’s your chance.

Next week, Master Michael Dinoto of Dinoto Karate, will be my special guest in the M.A. Biz Power Connection.

He’s going to pull back the curtain and explain precisely how he’s using social media to generate “eye-popping” results at his highly profitable school in New Jersey.

In fact, here’s a few statistics you may find interesting:

***During 2012, when Master Dinoto was using primarily EDDM for marketing, he generated 492 leads with 254 sign ups.

***At the start of 2013, he switched to social media marketing and dramatically increased his new student leads to 803 with 530 sign ups.

***He’s gotten a 63% increase in leads and more than a 100% increase in sign ups— year over year.

***Master Dinoto has reduced his marketing budget approximately 30% by switching from direct mail to social media, now spending only $700-800 per month.

***Using social media, he now gets a much higher rate of return on every marketing dollar he spends.

***Master Dinoto also does birthday parties, carnivals/festivals and in-house events. But no EDDM or print ads. And he grossing an average of $43,512 per month in his very profitable 2,450 sq.ft. school.


So what does this mean for you?

If you’re interested in adding students to your school through social media marketing…or if you want to improve the results you’re currently receiving in this area…then my upcoming audio session with Master Dinoto is one that could be a serious “Game Changer” for you!

To Your Success,
Rob Colasanti
President, GCI


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